Maiju Kinnunen and Mari Lounavaara

Uuden Muotoilun Yhdistys

BIO

The facilitators of this round table, Maiju Kinnunen and Mari Lounavaara, are Turku-based (service) designers and entrepreneurs who share a passion to co-design a better future. The round table is offered for the visitors of SHIFT by Uuden Muotoilun Yhdistys (Turku New Design Association)

Design thinking

Design thinking is an approach for human-centred creative problem solving. It core value is to develop innovative experiences and businesses by putting the customer at the heart of the success. The starting point of the design thinking process is empathy which helps understand the customers needs, hopes and fears.